Diablo Social (Owned and Operated Channels)

At the end of December 2022, I took on leading the the Diablo Social Creative team. I oversaw and created assets leading up to Diablo IV’s global launch.

Creative Lead: Emily Crosby

Designers: Alida Braden, Andrew Mikida, Moira Zhang, Leo Parrill, Alex Firer, Dylan Thomas, Lora Lee, Sara Rubin, Michelle Martinez, and John Souliopoulos

Producers: Laura Miller, Madelyn Lockman, and Barrett Womack

Do not tap on the Tweet.

Wolf puppy is sleeping. pic.twitter.com/BMIzmN0rFQ
— Diablo (@Diablo) March 7, 2023

Can't decide which class to play in the #DiabloIV Open Beta? Allow us to choose your fate. pic.twitter.com/ZFIrfNljyb
— Diablo (@Diablo) March 23, 2023

Going back to work after 0 hours of sleep and getting 5 classes to lvl 25: pic.twitter.com/XbVKDEAfVu
— Diablo (@Diablo) March 28, 2023

Experience Hell one last time before launch.

Join the Server Slam to conquer Ashava, earn rewards, and prepare for the real battle.

🔥 https://t.co/nKEMgkAeKA 🔥 pic.twitter.com/WYkzj1mMDn
— Diablo (@Diablo) April 20, 2023

There is no side darker than Hers. #MayTheFourthBeWithYou pic.twitter.com/6EjfWeE3Ry
— Diablo (@Diablo) May 4, 2023

Grab your allies and get ready. Ashava's hungry. #DiabloIV's first World Boss spawns four times during Open Beta Early Access this weekend. pic.twitter.com/b1dQNUIpuu
— Diablo (@Diablo) March 15, 2023

Many have suffered in Sanctuary.

Which poor soul had it the worst in the #DiabloIV Beta? pic.twitter.com/JAgxMtImFV
— Diablo (@Diablo) March 31, 2023

Sanctuary changes your brain 🧠💀 pic.twitter.com/kOhRuVSDiA
— Diablo (@Diablo) March 29, 2024

Double Down on your worship. @kfc pic.twitter.com/wop4hkCdcf
— Diablo (@Diablo) March 13, 2023

Your dreadful day is about to improve dramatically: https://t.co/gy3OxFLv7l pic.twitter.com/3pn6hCae5S
— Diablo (@Diablo) March 10, 2023

Tiktoks

@diablo 3 more reasons to #HailLilith #DiabloIV ♬ original sound - DL

@diablo We're glad we can introduce you. #diablo #diablo4 #diabloIV #gaming #taylorswift #tswift ♬ whos taylor swift - libby

@diablo Every era is our Lilith era. #diablo #diablo4 #diabloiv #gaming #taylorswift ♬ original sound - Diablo